Job Description
Description
Purpose
The Director of Digital Marketing will lead and optimize our organization's digital ecosystem. In this role, you will be responsible for the end-to-end user experience, from traffic and traffic sources (ad, SEO listing, website) through conversion. With a strong analytical mindset, you will drive measurable success across digital KPIs, implement insights-driven strategies, and oversee platforms and tools that support business growth and customer engagement. The Director of Digital Marketing will support all TRP Locations.
Core Responsibilities
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Oversee and optimize e-commerce performance to achieve revenue and growth goals.
Manage paid advertising campaigns and identify opportunities in new paid channels to expand reach and ROI.
Monitor and report on digital KPIs - Utilizing GA4 and other analytics platforms to analyze performance data and inform decision-making.
Build, maintain and communicate a roadmap for ongoing website improvements by working closely with key cross-functional partners
Drive SEO strategy with agency partner including content improvements, keyword optimization, link building and other activities to improve authority, traffic and engagement
Create and implement an A/B testing strategy and prioritization to optimize engagement and increase conversion rates
Manage and optimize the organization's presence across consolidated listing platforms such as Yelp, Google My Business (GMB), Leafly, and others.
Oversee integration with third-party platforms to streamline customer experience and product visibility.
Collaborate with product, design, and content teams to ensure a cohesive and engaging digital presence.
Stay ahead of industry trends and competitor activities, identifying opportunities for innovation and differentiation in the digital landscape.
Qualifications:
Required:
Passion for and knowledgeable about Cannabis
Passion for cannabis Culture
Proficient in Word Press, Dutchie and AIQ
Excellent organizational skills and ability to meet deadlines
Ability to work cross functionally with teams
Excellent problem-solving skills
Able to clearly outline objectives, and create, assess and evaluate timelines
Consistently delivers high-quality outputs with strong attention to detail.
Works effectively under tight deadlines, respond to changing priorities and coordinate multiple assignments and meet deadlines
Refined proficiency in creative writing, public speaking, and interpersonal business communication.
Preferred:
Bachelor degree preferred or minimum of 2 years' experience in similar position
Competencies:
Thorough understanding of the Cannabis industry
Business Acumen
Communication Proficiency
Ethical Conduct
Leadership
Relationship Management
Performance Management
Personal Effectiveness/Credibility
Work Environment:
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, and photocopiers. This position regularly requires long hours and frequent weekend work.
Physical Demands:
While performing the duties of this job, the employee is regularly required to talk and hear. This employee is frequently required to stand, walk, use hands or feet, reach with hands and arms and may be required to lift a minimum of 50 pounds.
Position Type and Expected Hours of Work:
This is a full-time position. This position regularly requires long hours and frequent weekend work.
Travel:
This position requires light travel.
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
TRP is an Equal Opportunity Employer:
TRP is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, ancestry, age, marital status, sexual orientation, gender identity, disability, veteran status or any other classification protected by law. Cookie's Retail - CR Management Co LLC
Job Tags
Full time, Weekend work,