Job Description
PLEASE READ THOROUGHLY BEFORE APPLYING
This is a full-time role that we desire to be in office, but are open to remote talent. The Marketing Director will lead our nationwide marketing efforts in the rapidly evolving open-market cannabis & CBD industry. Our channels include DTC and B2B both in person and online. The ideal candidate will have a proven track record in strategic marketing, brand management, and digital marketing. This role requires a visionary leader capable of driving growth and brand awareness while navigating the unique challenges of the cannabis & CBD market.
MUST HAVE TO APPLY: *this will be verified & is required, thank you for not applying if you aren't qualified - 5+ years of senior-level marketing leadership experience in the CPG industry.
- Proven track record of managing $1M+/high-budget , multi-channel marketing strategies.
- Deep expertise in SEO, influencer marketing, programmatic advertising, affiliate marketing, direct mail, in-market activations, CRO, email marketing, and social advertising.
- Demonstrated ability to hire, lead , and mentor high-performing marketing teams.
- Strong analytical and data-driven decision-making skills.
- Proven experience optimizing marketing ROI.
- Expertise in major marketing platforms (Google Ads, Meta Ads, Shopify, Klaviyo, etc.).
- Strong understanding of navigating compliance and legal considerations.
Key Responsibilities & Time Allocation: Strategic Marketing Planning and Execution (40%)- Develop and implement comprehensive marketing strategies aligned with company goals and market trends.
- Oversee the creation and execution of marketing campaigns, ensuring they are effective, compliant, and within budget.
- Collaborate with cross-functional teams to ensure cohesive marketing efforts across all channels.
- Monitor and report on the effectiveness of marketing initiatives, making data-driven adjustments as needed.
Brand Management (25%)- Define and maintain the brand identity, ensuring consistency across all marketing materials and channels.
- Develop and implement brand guidelines to ensure a unified and professional image.
- Lead creative direction for all marketing collateral, including packaging, advertising, and promotional materials.
- Foster partnerships and collaborations to enhance brand visibility and credibility.
Digital Marketing and Social Media (20%)- Develop and execute digital marketing strategies to drive online engagement and sales.
- Oversee social media presence, ensuring content is engaging, relevant, and compliant with industry regulations.
- Manage email marketing campaigns, from strategy to execution and analysis.
- Optimize the company's website for SEO and user experience to drive traffic and conversions.
Market Research and Analysis (10%)- Conduct market research to stay abreast of industry trends, consumer behavior, and competitive landscape.
- Analyze marketing data to measure the success of campaigns and identify areas for improvement.
- Prepare reports and presentations for senior management, providing insights and recommendations based on research findings.
Team Leadership and Development (5%)- Lead and mentor the marketing team, fostering a collaborative and high-performance culture.
- Provide ongoing training and development opportunities to ensure the team remains skilled and knowledgeable about the latest marketing trends and tools.
- Evaluate team performance, providing feedback and setting goals to drive continuous improvement.
Time Management Overview: Daily Duties: - Review and analyze marketing performance metrics.
- Collaborate with the marketing team on ongoing projects and campaigns.
- Engage with the digital marketing team to ensure content is timely and relevant.
- Monitor industry news and competitor activities.
- Attend and contribute to daily stand-up meetings.
Weekly Duties: - Plan and review weekly marketing activities and campaigns.
- Hold team meetings to discuss progress and address challenges.
- Update senior management on marketing performance and strategies.
- Coordinate with other departments to align marketing efforts.
Monthly Duties: - Develop and review monthly marketing reports and KPIs.
- Adjust marketing strategies based on performance data and market trends.
- Plan and execute monthly marketing initiatives and promotions.
- Conduct performance reviews and provide feedback to the marketing team.
- Attend industry events and networking opportunities.
How to Apply: ONLY if you meet all of the required qualifications that will be verified (please don't send otherwise), send your resume and cover letter to ashley@thehempcollect.com with the subject line:
Marketing: (+ attention-grabbing line using best practices).
Skills and Qualifications: - Bachelor's degree in Marketing, Business, or related field or 5+ years experience .
- Proven experience and success as a Marketing Director or similar role.
- CPG experience a must, with a preference for cannabis-specific experience.
- Strong knowledge of digital marketing, social media, and SEO.
- Excellent leadership and team management skills.
- Ability to analyze data and make data-driven decisions.
- Creative thinker with a passion for brand building and storytelling.
- Excellent communication and interpersonal skills.
What We Offer: - Competitive salary.
- Performance bonuses.
- Opportunity to be a part of an industry-leading disruptive company.
- Employee discounts and perks.
- ESOP
- Medical & dental
Job Tags
Full time, Work at office, Remote work,