Job Description

Title: Web Marketing Manager

As our Web Marketing Manager, you will play a key role in shaping the digital presence of SantaBarbaraCA.com, the official destination website for The American Riviera®. This role focuses on optimizing web content, functionality, and user experience to captivate visitors and convert interest into action.

Acting as the primary liaison with our CRM provider and website agency of record, the Web Marketing Manager ensures a seamless, engaging, and visually compelling online experience. From managing the event calendar and special offers to curating business microsites, this role brings Santa Barbara to life online, all while maintaining brand integrity and meeting accessibility standards.

What You’ll Do:

• Serve as the primary administrator for SantaBarbaraCA.com, ensuring an accurate, accessible, and engaging user experience across desktop and mobile platforms.
• Manage the website agency of record to ensure timely project execution, performance enhancements, and UX improvements aligned with strategic goals.
• Lead UX audits and collaborate with developers and designers to improve site navigation, mobile responsiveness, and page load speed.
• Oversee CRM and third-party integrations (e.g., Bound 360, BookDirect.net), ensuring personalized content delivery and seamless partner microsite functionality
• Maintain and curate a high-quality calendar of events, reviewing partner submissions and conducting regular content audits in collaboration with the Content Manager.
• Implement and uphold accessibility best practices (WCAG standards), ensuring inclusive and compliant digital content.
• Support promotional campaigns by creating and optimizing landing pages, business listings, and special offers that drive conversions and overnight visitation.

What You’ll Need to Succeed:

• Bachelor’s degree in marketing, communications, web design, digital media, or a related field preferred.
• 2 or more years of experience in digital marketing, UX/UI, website management, or CRM administration.
• Strong knowledge of website content management systems (CMS) and user experience (UX) best practices.
• Experience working with CRM databases, including data organization, API integrations, and analytics.
• Proficiency with Google Analytics 4, including creating custom reports, interpreting data and making actional recommendations based on web performance metrics.
• Excellent organizational and time management skills, with the ability to manage multiple projects efficiently.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Valid California Driver’s License, auto insurance, and access to a vehicle for work-related travel.
• Ability to travel locally and regionally as needed.

Additional Skills That Make an Impact:

• Experience with UX/UI optimizations, accessibility compliance (WCAG standards), and A/B testing.
• Basic proficiency in HTML/CSS for minor website updates.
• Knowledge of SEO best practices.
• Basic Photoshop skills for image editing and updates.
• Understanding of the hospitality and meetings industries.
• Familiarity with the Santa Barbara South Coast tourism product.

What Visit Santa Barbara Offers You:

• Comprehensive medical insurance fully covered by the employer
• Voluntary dental and vision Insurance
• 401(k) retirement plan with employer matching contributions
• Paid vacation and sick leave
• Ten paid Holidays
• Cell phone reimbursement
• Opportunities to explore and engage with local hospitality businesses
• Flexible work options, including up to two remote workdays per week

Please note that these are just some potential examples, and the specific benefits and perks offered may vary based on the position and location.

Compensation:

Salary range between $73,000 - $78,000

Compensation will be determined by a number of factors including educational background and experience.

About Visit Santa Barbara:

The mission of Visit Santa Barbara is to inspire overnight travel to the Santa Barbara South Coast in order to enhance the community’s economy and quality of life. VSB’s primary vehicles are tourism marketing, PR and sales channels that lead to overnight bookings, increase business and tax revenue and support jobs. Visit Santa Barbara is a nonprofit 501(c)(6) organization jointly funded by the South Coast Tourism Business Improvement District and a membership of hospitality-related busi­nesses, as well as grants from the City of Santa Barbara and the County of Santa Barbara. Annual spending by travelers to the South Coast totals more than $2.24 billion, supporting more than 15,000 jobs and generating more than $82.9 million in yearly tax revenues, according to Future Partners, a tourism market research firm.

For more information about the company, please visit our website:

Visit Santa Barbara provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Visit Santa Barbara complies with applicable state and local laws governing nondiscrimination in employment at its location.

Please note: We are not accepting phone inquiries regarding the status of applications. Only qualified candidates will be contacted. Additionally, we are not working with agencies or third-party recruiters at this time. Thank you for your understanding.

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