Marketing Manager Job at Baskervill, Richmond, VA

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  • Baskervill
  • Richmond, VA

Job Description

Baskervill seeks a motivated, success-oriented Marketing Manager to join the firm’s growing Marketing/Communications Team. In collaboration with the Director of Marketing and other key stakeholders, this role is responsible for leading multi-disciplinary teams through the full lifecycle of pursuit development across the firm’s market sectors. This is a great opportunity to work with an established and collaborative team of professionals to elevate the efficiency, quality, and impact of client touchpoints that support Baskervill’s growth goals.

As Marketing Manager, you will provide strategic direction and guidance to both marketing and technical pursuit teams in the development of winning strategies and targeted materials. You will be responsible for project management, resource allocation, and quality control across a three-person decentralized pursuit team of sector-specific Marketing Coordinators and Specialists. It is our intention that this role will guide the breaking down of these sector silos to allow for increased flexibility and cross-sector support within the team. This role reports to the Director of Marketing and will collaborate with sector leaders on strategic marketing and business development capture planning designed to position the firm for impact and secure project wins that support our defined goals.

What you’ll be doing:

  • Serves as a trusted resource for studio leaders, supporting strategic marketing initiatives and business development efforts by providing competitive intelligence and analysis and client research
  • Manages and assists with pursuit activities including leading proposal teams, go/no-go process, manage proposal schedules and deadlines, developing proposal strategies and content, and partnering with sector leaders to monitor progress of deliverables
  • Collaborate with technical staff to write, review, and edit original content for clarity, compliance, and key brand and win messages
  • Write persuasively and edit text to create compelling and grammatically correct copy for proposals and branding materials, improving proposal organization, readability, completeness, and clarity
  • Coordinate writing and graphics support services to achieve pursuit objectives and meet deadlines, performing quality and compliance reviews
  • Lead the pursuit and technical teams through the interview phase, including coaching of team members on presentation skills
  • Manage maintenance of project and pursuit data in Deltek Vantagepoint CRM
  • Tracks project milestones, such as grand openings, groundbreakings, and photography needs, working closely with project teams and MarCom to coordinate related activities
  • Manages regional awards strategies, tracking and supporting submissions in partnership with project team and the MarCom awards coordinator

Here’s what you’ll need:

  • Bachelor’s degree in marketing, communications, or other relevant discipline
  • 5-10 years of A/E/C industry marketing experience
  • Proficiency in Adobe Creative Suite (specifically InDesign)
  • Proficiency in Microsoft Office Suite
  • Experience using a CRM system (Deltek Vantagepoint preferred)
  • Knowledge of and interest in architecture/interior design
  • Excellent writing skills and attention to detail and commitment to excellence
  • Strong organizational skills and the ability to multi-task
  • Excellent project management skills to lead large, diverse teams towards a positive outcome
  • Experience in personnel supervision and mentoring
  • Ability to work under pressure, meet deadlines, and work on multiple projects simultaneously

What we offer:

  • Medical, dental, and vision insurance
  • Paid parental leave
  • 401K match
  • Short- and long-term disability
  • Volunteerism opportunities and support
  • Flex/remote work
  • Paid personal time
  • Paid holidays
  • Paid floating holiday
  • Signing bonus
  • Flex spending account

Baskervill is proud to be an equal opportunity employer M/F/Disability/Veteran, and drug-free workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any protected status as defined by law. Baskervill will provide reasonable accommodations when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause undue hardship.

If you are disabled or otherwise unable to apply online, please mail to: Job#MM4-25 Baskervill, PO Box 400, Richmond VA 23218. If you require assistance, you may reach us at careers@baskervill.com or call 804-343-1010.

Job Tags

Holiday work, Temporary work, Relocation bonus,

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